Honoring 100 years of driving culture, racing heritage, and the American road trip.
THE ROUTE
From Chicago to Santa Monica.
We begin in Chicago and drive west to the edge of the Pacific.
Six major stops mark the rallye.
With hidden checkpoints and backroad surprises between each one.
Every location is curated with music, art vendors, and racing legends.
You’ll find RS tributes, RWB monsters, EV conversions, and unrestored originals.
This is a stage for every story.
Who’s Driving? You Are.
This rallye is built for collectors, outlaw artists, and everyday drivers.
If you’ve got a build and a reason to drive-
You belong here.
Registration includes hotel accommodations, curated events, select meals, rally gear, and entry into a national network of builders, artists, and racers.
You bring the car.
We’ll bring the rest.
sponsorship
Fuel the Movement. Partner with P66.
This is a once-in-a-generation event.
A Rallye that blends design with heritage and racing with story.
Partnering with the P66 Rallye puts your brand in front of a global community of drivers, builders, and fans.
This is your chance to align with the soul of driving.
the foundation
Driven by Purpose.
The P66 Rallye Foundation is a 501(c)(3) nonprofit.
We preserve iconic roads, support driving culture, and fund the next generation of builders and artists.
Proceeds support historic preservation and youth programs, as well as creative education.
Because the road belongs to all of us.
SHOP
Wear the Journey.
P66 patches, enamel pins, rally jackets, and hand-printed tees.
Every item supports the P66 Rallye Foundation and keeps this dream in motion.
Limited drops.
Built by the road.
Driven by the Community.